HOW WE STAGED THE WORLD'S LARGEST UNBOXING

Inspired by the ongoing trend of unboxing videos on YouTube, we decided that it was time to think in new dimensions when promoting the world’s most powerful console.

 

So, one week prior to its global launch, we placed a giant Amazon box (L 14 m x W 11.50 m x H 6.50 m) at Munich Airport addressed to YouTube star Felix von der Laden. In the meantime, plenty of fans shared their excitement about the mysterious package on social media (#xxlunboxing).


After 5 days, Felix finally unboxed an XXL XBOX ONE X in front of a live audience at Munich Airport. Unfortunately, it did not quite fit in his living room, but at least we set a new world record.

 ClientS: MICROSOFT, AMAZON & AUDI