HOW WE MADE A WHOLE NATION DANCE - PART 1

Over the course of 12 months, we ensured the realization of the JUST DANCE WORLD CUP 2018 in Germany by managing the German jury consisting of YouTube star Julien Bam, TikTok queen Enyadres and YouTube comedian Jokah Tululu, producing a series of online and offline events, and orchestrating traditional media as well as editorial and social media campaigns (#jdwc2018). The national final was eventually broadcast on Disney Channel in December 2017. The entire campaign is based on the popular dancing game JUST DANCE which has been sold over 64 m times worldwide.

 Client: Ubisoft