Throughout history rare individuals have stood out for their meteoric contributions to a field – and Albert Einstein was certainly one of them. To pay tribute to this genius and his impact on physics, we recreated the place where it all began inside Mall of Berlin: His world-famous office.

Shoppers did not only have the chance to get pictures taken of, they also could visually experience two of his thought experiments thanks to augmented reality. The result: Knowingly faces in the Einstein army and new fans of the series GENIUS: EINSTEIN.

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 Client: NATIONAL GEOGRAPHIC