When we heard that Bridget Jones would return to the big screen after a 12-year break with a surprise pregnancy, we already had the concept for a special screening of BRIDGET JONES' BABY in mind.

 

The idea was simple: Together with Germany’s leading women’s fashion magazine InStyle (monthly circulation: approx. 311,000) we invited 40 readers to an exclusive Ladies Night in Munich.

 

All of them received a remote-controlled LED bracelet and a tray with six boxes in different colors. Each of the boxes contained a culinary surprise (such as a shot or cucumbers). In line with the scenes displayed on the screen, the LED bracelets lit up in the colors of the boxes, inviting the ladies to open the respective box.

 

The result: A hilarious and delicious night that Bridget would have loved.

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 Client: STUDIOCANAL

 PARTNER: INSTYLE