HOW WE HID 3 CARS IN 3 CITIES

For the release of FORZA HORIZON 4, we decided to recreate the popular in-game barn finds – being secret automotive treasures hidden in old barns – in real life.

 

Since Forza Horizon 4 is set for the first time in the United Kingdom, we hid 3 Mini Coopers in Union Jack design in Munich, Berlin and Hamburg. YouTube star and professional racer Felix von der Laden led the treasure hunt on social media by dropping 3 clues per city.

 

Simultaneously, the clues aired on Radio Energy. The first person who found our Mini Cooper in each city took the leased car home for a year for free.

 Client: MICROSOFT 

 PARTNER: RADIO ENERGY